Empower Your Tournament Organizer Channel and Build A Massive Esports Ecosystem
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At Matcherino, we believe the key to growing an esports ecosystem as a game publisher isn’t to occasionally throw your own events or create your own official league. While these can no doubt be effective, publishers should seek to work with numerous tournament organizers to run events globally. Multiple organizers increases event frequency, which in turn builds viewership. As this cycle continues, more and more people will become interested in your game. The Matcherino platform is already widely used by more than 400 tournament organizers to run and grow their esports events. Matcherino tournament organizers can help you develop your own esports communities acting as trusted third parties who help you achieve your goals.
Gamers and fans of esports remain loyal and monetize at significantly higher rates than more traditional gamers. With the cost of customer acquisition as high as $20, publishers need to develop cost effective solutions to acquire new customers. Having third party tournaments market your title on your behalf grows your esports ecosystem at a significantly lower cost.
Mo Fadl
Director of esports, Wargaming Now at Riot Games
“Players in World of Tanks who participated in esports tournaments had 3x longer lifespan and 3.5x higher spending”
The sale of virtual items serves as a powerful tool to build a game’s revenue. In addition, these items can spur the growth of an esports scene.
The Matcherino platform helps tournament organizers sell virtual items to increase tournament prize pools and engage esports fans.
$37,646in sales
$10.11Age purchase
12.5%conversion
3,722item sold
Blizzard issued unique in-game items for
“Nation Wars V”, a StarCraft 2 event
exclusively on Matcherino
Prominent game publisher Blizzard recognized the potential of in-game items as a tool for esports growth. For the Nation Wars V tournament ran by O’Gaming, they donated custom skins for sale on Matcherino. This was Blizzard’s first sale of in-game items on a third party platform, and fans were incredibly receptive. Nearly $40,000 worth of their items were purchased in support of the prize pool.
The sale of virtual items serves as a powerful tool to build a game’s revenue. In addition, these items can spur the growth of an esports scene.
The Matcherino platform helps tournament organizers sell virtual items to increase tournament prize pools and engage esports fans.
We work with hunderds of organizers across many different communities who would love to work directly with the game publisher to help you grow your esport.
